The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

This menace of ultra-processed foods (UPFs) is a worldwide phenomenon. Even though their intake is especially elevated in Western nations, constituting more than half the typical food intake in the UK and the US, for example, UPFs are displacing natural ingredients in diets on all corners of the globe.

In the latest development, an extensive international analysis on the health threats of UPFs was published. It alerted that such foods are subjecting millions of people to chronic damage, and demanded urgent action. Previously in the year, a global fund for children revealed that more children around the world were overweight than underweight for the historic moment, as junk food dominates diets, with the most dramatic increases in developing nations.

Carlos Monteiro, a scholar in the field of nourishment science at the a prominent Brazilian university, and one of the study's contributors, says that businesses motivated by financial gain, not personal decisions, are driving the change in habits.

For parents, it can appear that the complete dietary environment is working against them. “At times it feels like we have no authority over what we are placing onto our child's dish,” says one mother from the Indian subcontinent. We spoke to her and four other parents from internationally on the growing challenges and annoyances of providing a nutritious food regimen in the era of ultra-processing.

The Situation in Nepal: A Constant Craving for Sweets

Nurturing a child in this South Asian country today often feels like fighting a losing battle, especially when it comes to food. I cook at home as much as I can, but the moment my daughter steps outside, she is bombarded with colorfully presented snacks and sweetened beverages. She persistently desires cookies, chocolates and processed juice drinks – products aggressively advertised to children. One solitary pizza commercial on TV is all it takes for her to ask, “Are we getting pizza today?”

Even the school environment encourages unhealthy habits. Her cafeteria serves sweetened fruit juice every Tuesday, which she eagerly awaits. She is given a small package of biscuits from a friend on the school bus and chocolates on birthdays, and faces a snack bar right outside her school gate.

On certain occasions it feels like the entire food environment is working against parents who are just striving to raise healthy children.

As someone associated with the a national health coalition and spearheading a project called Promoting Healthy Foods in Schools, I comprehend this issue deeply. Yet even with my expertise, keeping my young child healthy is extremely challenging.

These ongoing experiences at school, in transit and online make it nearly impossible for parents to limit ultra-processed foods. It is not just about what kids pick; it is about a nutritional framework that encourages and promotes unhealthy eating.

And the statistics reflects exactly what families like mine are facing. A recent national survey found that 69% of children between six and 23 months ate junk food, and nearly half were already drinking flavored liquids.

These figures resonate with what I see every day. An analysis conducted in the district where I live reported that a notable percentage of schoolchildren were carrying excess weight and more than seven percent were obese, figures strongly correlated with the increase in processed food intake and increasingly inactive lifestyles. Further research showed that many kids in Nepal eat sugary treats or manufactured savory snacks on a regular basis, and this frequent intake is associated with high levels of oral health problems.

The country urgently needs more robust regulations, healthier school environments and stricter marketing regulations. In the meantime, families will continue waging a constant war against unhealthy snacks – one biscuit packet at a time.

In St. Vincent: The Shift from Local Produce to Processed Meals

My situation is a bit unique as I was forced to relocate from an island in our archipelago that was destroyed by a powerful storm last year. But it is also part of the stark reality that is facing parents in a part of the world that is experiencing the very worst effects of environmental shifts.

“The situation definitely worsens if a hurricane or volcanic eruption destroys most of your plant life.”

Even before the storm, as a dietary educator, I was very worried about the increasing proliferation of fast food restaurants. Today, even local corner stores are complicit in the shift of a country once known for a diet of fresh regional fruits and vegetables, to one where oily, salted, sweetened fast food, full of artificial ingredients, is the preference.

But the situation definitely worsens if a hurricane or mountain activity wipes out most of your crops. Unprocessed ingredients becomes scarce and extremely pricey, so it is exceptionally hard to get your kids to have a proper diet.

Despite having a steady job I wince at food prices now and have often opted for selecting from items such as peas and beans and meat and eggs when feeding my four children. Providing less food or diminished quantities have also become part of the post-crisis adaptation techniques.

Also it is quite convenient when you are balancing a challenging career with parenting, and scrambling in the morning, to just give the children a couple of coins to buy snacks at school. Sadly, most educational snack bars only offer highly packaged treats and carbonated beverages. The outcome of these difficulties, I fear, is an rise in the already epidemic rates of chronic conditions such as adult-onset diabetes and hypertension.

Uganda: ‘It’s in Every Mall and Every Market’

The symbol of a major fried chicken chain towers conspicuously at the entrance of a shopping center in a Kampala neighbourhood, daring you to pass by without stopping at the takeaway window.

Many of the kids and caregivers visiting the mall have never traveled past the borders of Uganda. They certainly don’t know about the past financial depression that inspired the founder to start one of the first American international food chains. All they know is that the three letters represent all things desirable.

Throughout commercial complexes and every market, there is fast food for all budgets. As one of the costlier choices, the fried chicken chain is considered a treat. It is the place city residents go to mark birthdays and baptisms. It is the children’s prize when they get a favorable grades. In fact, they are hoping their parents take them there for festive celebrations.

“Mother, do you know that some people bring takeaway for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from cooked morning dishes to burgers.

It is Friday evening, and I am only {half-listening|

Jay Le
Jay Le

A seasoned journalist with a passion for uncovering stories that matter, Evelyn brings years of experience in UK media and a keen eye for detail.